|
Ä¿ÇǽÃÀå,Ä¿ÇǸ¶ÄÉÆÃ,¸¶ÄÉÆÃ,ºê·£µå,ºê·£µå¸¶ÄÉÆÃ,±â¾÷,¼ºñ½º¸¶ÄÉÆÃ,±Û·Î¹ú,°æ¿µ,½ÃÀå,»ç·Ê,swot,stp,4p / OVERVIEW Situation Analysis Coffee Industry Competitor Analysis Company Analysis 2. S¡¦ |
|
½ÄÇ°¿ä½Ä  | 
55p age   | 
3,000 ¿ø
|
|
|
|
|
|
¡¥Nielsen)ÀÇ Á¶»ç¿¡ µû¸£¸é µ¿¼½ÄÇ° ¸Æ½ºÀ£ÇϿ콺(Maxwell House)¡¯ÀÇ ½ÃÀå Á¡À¯À²ÀÌ 66.9%, (ÁÖ)Çѱ¹³×½½·¹ÀÇ ÃÊÀ̽º(Choice)¡¯°¡ 33.1%·Î µÎ ¾÷üÀÇ ½ÃÀå Á¡À¯À²ÀÌ °ð ±¹³» ÀνºÅÏÆ® Ä¿ÇÇ ½ÃÀ屸Á¶¶ó Çصµ °ú¾ðÀÌ ¾Æ´Ï´Ù. Áö³ÇØ ±¹³» ÀνºÅÏÆ® Ä¿ÇÇ ½ÃÀå±Ô¸ð(µµ¸Å°¡ ±âÁØ)´Â ¾à 2,422¾ï¿ø, ¹°·®À¸·Î´Â 1¸¸ 800ÅæÀ» ±â·ÏÇß´Ù. (2) ÀνºÅÏÆ® Ä¿ÇÇÀÇ Çö »óȲ°ú Àü¸Á -ÀνºÅÏƮĿÇÇ ¾÷°è¡¦ |
|
½ÄÇ°¿ä½Ä  | 
19p age   | 
1,000 ¿ø
|
|
|
|
|
|
³×½½·¹ ±â¾÷ SWOTºÐ¼®°ú ³×½½·¹ ¸¶ÄÉÆÃ,°æ¿µÀü·«ºÐ¼®¹× ³×½½·¹ ÇâÈÄÀü¸Á°ú ³ªÀÇ°ßÇØÁ¤¸® / ³×½½·¹ °æ¿µÀü·« ¸¶ÄÉÆûç·Ê ÇâÈÄÀü¸Á -¸ñÂ÷- 1. ³×½½·¹ ±â¾÷ºÐ¼® (1) ³×½½·¹ ±â¾÷¼Ò°³ (2) °æ¿µÃ¶ÇÐ (3) ±â¾÷ History 2. ³×½½·¹ 3CºÐ¼® (1) Company (ÀÚ»çºÐ¼®) (2) Competitor (°æÀïÀÚ ºÐ¼®) (3) Customer (°í°´ºÐ¼®) 3. ³×½½·¹ SWOTºÐ¼® 4. ³×½½·¹ ±â¾÷Àü·« (1) ÇöÁöÈ¿Í ¼¼°èÈÀü·« (2)¡¦ |
|
½ÄÇ°¿ä½Ä  | 
14p age   | 
6,000 ¿ø
|
|
|
|
|
|
·¹¾²ºñ(Let`s be),¸¶ÄÉÆÃ,ºê·£µå,ºê·£µå¸¶ÄÉÆÃ,±â¾÷,¼ºñ½º¸¶ÄÉÆÃ,±Û·Î¹ú,°æ¿µ,½ÃÀå,»ç·Ê,swot,stp,4p / ·¹¾²ºñ(Let`s be) ¸¶ÄÉÆðü¸®Àü·« ¸ñ Â÷ 1. ¸¶ÄÉÆà ¸ñÇ¥ 2. ¸¶ÄÉÆà ȯ°æ ºÐ¼® 2-1. ÀÚ»çÁ¦Ç° ºÐ¼® (1)¼±Á¤ ÀÌÀ¯ (2)Ư¡ ºÐ¼® (3)¸ÅÃâ¾× ºÐ¼® (4)½ÃÀå Á¡À¯À² ºÐ¼® (5)SWOTºÐ¼® 2-2. °æÀï»ç ºÐ¼® ... / ·¹¾²ºñ(Let`s be) ¸¶ÄÉÆðü¸®Àü·« ¡¦ |
|
½ÄÇ°¿ä½Ä  | 
33p age   | 
3,000 ¿ø
|
|
|
|
|