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¡¥ ¹Ì±¹ 20³â Àü STARBUCKS´Â 1987³â Schultz ȸÀå¿¡°Ô ÀμöµÈ ÈÄ ÇöÀç±îÁö 20³âÀÌ Ã¤ ¾ÈµÈ `ÀþÀº` ±â¾÷ÀÌ´Ù.¹Ý¸é À̼ø½Å À屺ÀÌ ¼ö±ºÀ» À̲ø¸ç Çѹݵµ¸¦ ÁöÄѳ´ø °ÍÀº 400³âÀÌ³Ñ°Ô Áö³ ÀÏÀÌ´Ù.ÀÌó·³ À̹ø¿¡ ÀÐÀº µÎ Ã¥ÀÇ ÁÖÁ¦´Â °Ñº¸±â¿¡ ¾Æ¹«·± °ü°è°¡ ¾ø¾î º¸ÀδÙ.±×·¯³ª Ã¥À» Àо´Â °úÁ¤¿¡¼ ³ª´Â `¼½Å Çϳª ÀüÇÏ·Á ¸»À» Ÿ°í ¹ã³·À» ´Þ·Á¾ß Çß´ø ±× ½ÃÀý`ºÎÅÍ `Áý¿¡¼ ÇÑ °É¡¦ |
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¡¥_3_ Starbucks CEO : Howard Schultz ¹Ì±¹ ¸ÅÀå ¼ö : 1¸¸900°³ ÇØ¿Ü ¸ÅÀå ¼ö : 6000°³ Á÷¿ø ¼ö : 14¸¸ 7õ ¿©¸í ¸ÅÃâ : 2012³â ±âÁØ 11Á¶¿ø Starbucks ÇØ¿Ü ÁøÃâ ÇöȲ ÇØ¿ÜÁøÃâÇöȲ :ÃÑ 46°³±¹¡¦ |
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¡¥of Executive Officers Howard Schultz chairman, chief global strategist Orin Smith president, chief executive officer Howard Behar president, North American Operations Peter Maslen |
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½ºÅ¸¹÷½º»ç·Ê¿¬±¸ / 1. Prologue: International Expansion The Rise of Coffee 2. Large Processors Specialty coffee 3. Schultz`s Beginnings A New Opportunity His Own Business 4. Starbucks Expands Recruiting Leadership A Growing Market 5. Taking the Brand National Human Resources Quality Control Continued Growth Coffee Experience Leveraging the brand (ºê·£¡¦ |
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¿½ÉÈ÷ Áغñ ÇÏ¿´½À´Ï´Ù. »ç¿ëÇϽô ºÐµé¿¡°Ô ¸¹Àº µµ¿òÀÌ µÇ¾úÀ¸¸é ÇÕ´Ï´Ù. ½ºÅ¸¹÷½º / I. ¼·Ð ¥±. º»·Ð 1. ȸ»ç¼Ò°³ ¹× °æ¿µÀÚ ©ç The Company ©è ÇÏ¿öµå½¶Ã÷(Howard Schultz)ȸÀåÀÇ °æ¿µÃ¶ÇÐ ©é ÇÏ¿öµå½¶Ã÷ÀÇ °æ¿µÀ̳ä 2. ½ºÅ¸¹÷½º Ä¿ÇÇÀÇ Æ¯Â¡ 3. »óÇ°±¸¼º ¹× ÆǸÅÇ°¸ñ 4. ½ºÅ¸¹÷½ºÄ¿ÇÇ ÄÚ¸®¾Æ »ç¾÷°èȹ 5. SWOT ºÐ¼® 6. 4P ºÐ¼® 7. ¸¶ÄÉÆà Àü·« ©ç Á¦ÈÞ¸¦ ÅëÇÑ Àü·« ©è Àû±ØÀûÀΡ¦ |
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¡¥ 2 2. Howard Schultz 1 ºÒ¿ìÇÑ ¾î¸° ½ÃÀý 2. Howard Schultz 1 ÈÄÁöÁ¦Å彺 ¿µ¾÷»ç¿ø 2. Howard Schultz 1 1981³â, ã¾Æ¿Â ±âȸ 2. Howard Schul |
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¡¥µµÀû Çൿ¿¡ ´ëÇÑ Ã߷аú °ü·ÃÇؼ Çö»óÇÐÀû Á¢±Ù·ÐÀÚÀÎ Schultz(1970)´Â ÁýÇÕÀû ÁÖ°ü¼º(intersubjectivity)ÀÇ ¹®Á¦¸¦ °Å·ÐÇÑ ¹Ù, ÀÌ°ÍÀ» »çȸÀû »ýÈ°ÀÇ ÇʼöÀû ¿ä¼Ò¶ó°í ÁÖÀåÇÏ°í ÀÖ´Ù. ¿©±â¼ ÁýÇÕÀû ÁÖ°ü¼ºÀº »çȸ±¸¼º¿øµéÀÌ °øÀ¯ÇÏ°í ¿¹ÃøÇÒ ¼ö ÀÖ´Â ÁÖ°üÀû »ýÈ°¼¼°è°üÀ» ¸»ÇÏ´Â °ÍÀ¸·Î¼ À̸¦ ÅëÇØ »çȸ±¸¼º¿øµéÀÌ Å¸ÀÎÀÇ ÁÖ°üÀûÀÎ »ýÈ°¼¼°è¿¡ ´ëÇÑ Çö»óÀû ÀÌÇØ°¡ ÀÌ·ç¾îÁú ¼ö ÀÖ´Ù¡¦ |
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¡¥¼ ź»ýÇßÀ¸¸ç ÇöÀç CEOÀÎ ÇÏ¿öµå ½¶Ã÷(Howard Schultz)ȸÀåÀÌ 1987³â ½ºÅ¸¹÷½º¸¦ ¼³¸³. ½ºÅ¸¹÷½º´Â ¼¼°èÀûÀ¸·Î ÃÖ°íÀÇ ¾Æ¶óºñÄ« »ê ¿øµÎ¸¸À» ±¸ÀÔÇØ ÃÖ°íÀÇ ¸À°ú ÇâÀ» ÀÚ¶ûÇÑ´Ù. ÇöÀç ½ºÅ¸¹÷½º ¿¡¼´Â ¡¦ |
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¡¥»óÁ¡ ¿ÀÇ ĿÇÇ ¿øµÎ ·Î½ºÆÃÇÏ¿© ÆǸŠHoward Schultz ½ºÅ¸¹÷½º Àμö ÃÖ´ëÀÇ Ä¿ÇÇ ¹®È ±â¾÷À¸·Î ¼ºÀå ÇöÀç Àü¼¼°è 50¿© °³±¹ 17,000¿© ¸ÅÀå¿¡¼¸ÅÀÏ ¼ö¹é¸¸ ¸íÀÇ °í°´ÀÌ Áñ°Ü ãÀ½ StarbucksÀÇ Nam¡¦ |
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26p age   | 
2,000 ¿ø
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