¸¶ÀÏÁî¿Í ½º³ë¿ìÀÇ °æ¿µÀü·« À¯ÇüºÐ·ù
¸¶ÀÏÁî¿Í ½º³ë¿ì(Miles & Snow, 1978)´Â Á¶Á÷±¸Á¶°¡ Àü·«¿¡ ÀÇÇØ °áÁ¤µÈ´Ù´Â µå·°Ä¿. Âùµé·¯, ÆÞ·Î¿ì µîÀÇ ÀÔÀå°ú Á¶Á÷±¸Á¶°¡ Àü·«À» Á¦ÇÑÇÑ´Ù´Â ½ºÅÄÆ÷µå, ¸¶Ä¡, »çÀ̸ó µîÀÇ ÀÔÀåÀ» ¸ðµÎ °í·ÁÇÏ¿© Àü·« ․ ±¸Á¶ÀÇ »óÈ£°ü°è¸¦ ¹Þ¾ÆµéÀÎ ÈÄ, ȯ°æ º¯È¿¡ ´ëÀÀÇÑ ÀûÀÀÀü·«À» ¹æ¾îÇü Àü·«(defender), ÁøÃëÇü Àü·«(Prospector), ºÐ¼®Çü Àü·«(anazer) ¹× ¹ÝÀÀÇü Àü·«(reactor)·Î À¯ÇüÈÇÏ¿´´Ù(Miles & Snow, 1978).
À̵éÀÇ Àü·«À¯Çü·ÐÀÇ ÇÙ½ÉÀûÀÎ ÀÌ·ÐÀû ƲÀº ±â¾÷ÀÇ Á¦Ç°°ú ½ÃÀ念¿ª(product-market domain)À» Á¤ÀÇÇÏ´Â µ¥ ÃÊÁ¡À» µÎ´Â ±â¾÷°¡Àû ¹®Á¦(entrepreneurial problem), ±â¼úÀÇ ¼±Åðú »ý»ê ¹× À¯Åë¿¡ »ç¿ëµÉ °úÁ¤¿¡ ÃÊÁ¡À» µÎ´Â ¿£Áö´Ï¾î¸µ ¹®Á¦(engineering problem), Á¶Á÷±¸Á¶¿Í Á¤Ã¥ÀÇ ¼ö¸³°úÁ¤À» ¼±ÅÃÇÏ°í ÇÕ¸®ÈÇÏ¸ç °³¹ßÇÏ´Â ¹®Á¦¸¦ Æ÷ÇÔÇÏ´Â °ü
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