The Research for Smartphone Applications

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The Research for
Smartphone Applications
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① Essential for our life
② The number of users has increased
③ Popularity of smartphone
Reasons for selection
Applications become
Important as well !
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Types of Questionnaire

① gender
② age
③ marital state
④ profession
⑤ job

Individual info.
About applications
① kind of application store
② time you spend
③ the number of application
you have

Demographic
Degree of satisfaction
Perceived characteristics
① quality
② convenience
③ design

( 3 questions each)
① satisfied expectation
② continuous use

( 3 questions each)
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Reasons for selection
20 29
student
female
male
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① Quality1Design2
Sig.=0.001 (`0.05)

→ They are related
② Quality1Convenience2
Sig.=0.000 (`0.05)

→ They are related
③ Convenience2Design2
Sig.=0.165 (`0.05)

→ They are not related

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…(생략)