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Social commerce
marketing
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contents
Definition
Inside-out
Outsde-in
Survey
Conclusion
_SLIDE_3_
Definition
Social commerce marketing is promote the goods using social commerce
Social commerce is reached through Facebook, Twitter such as social networking service.
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Inside-out
Viewpoint of Social commerce enterprise
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Inside-out
Real reason of Social commerce enterprise
They record deficit every monthly near two billion!!
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Inside-out
Viewpoint of Retailer
They cut prices drastically to try and shift stock. (Disposition of stock)
Small profits and a large turnover
Marketing cost saving feature
Promotional effect
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Inside-out
In research, the retailer prefer social commerce marketing than any other promotion.
_SLIDE…(생략)
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. Do you satisfied with the refund policy
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Q. What is Frequently used social commerce items
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Q. When you purchase goods through social commerce, what are the items that are important
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Q. Reliability & Satisfaction of Social Commerce products
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Summary
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Summary
In side out
Out side in
conclusion
Cheap
Practical
Useful
no-refund clause
poor quality of goods
impulse buys
easy to use
Reduce time & cost
Convenience
Effective marketing method to retailer
provide an institutional strategy to customer
Return & exchange policy
Provide quality of the goods
_SLIDE_23_
Conclusion
Reliability
Quality
Brand image
Contents
Price
Promotion
Marketing
Trust
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Thank you
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_NOTES_5_
실제로는 소셜커머스업체가 매달 20억원이 넘는 적자를 기록하고 있다. 수수료 또한 3%까지 내려갔지만, 디자인과마케팅등 필요한 비용을 충당하기 어렵다.
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