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│CONTENTS│
Ⅰ. Definition of some terms which will be used and concepts of marketing
-1. What is the marketing
1) Definition of the marketing
-2. Introducing some strategy in the marketing
1) Price setting
2) Expand demand
3) Cost management
Ⅱ. Introduction : Mcdonald, Top of the fast-food company
-1. McDonald Business Introduction.
Ⅲ. Marketing strategy 1 : Price setting
-1. Pricing rule
1) Fundamental pricing rule for firms to maximize profit
-2. Price Discrimination
1) Fundamental concept of price discrimination
2) Types of price discrimination
-3. Strategic Pricing Setting
1) Product mix Pricing Strategy
2) Price adjustment Strategy
-4. Application in `McDonald’
1) Lunch-time Promotion
2) Set-menu Promotion
Ⅳ. Marketing strategy 2 : Expand demand
-1. McDonalds’ Marketing Strategy for Demand Expansion
1) Spreading Corporation Image
2) Ethnic Marketing Strategy
3) Marketing Responding to Tre…(생략)
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In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the marketing that finding out what they want. We can subdivide what customers want into three things, Needs, Wants, Demands. Needs is some abstract desire which customers want, and Wants means some specific matter which can satisfy those essential Needs. When the purchasing power is supported, in that situation, those Wants is called as Demands. For example, some people feels thirty, and he wants to drink something. This is Needs.
If he wants to drink coke, then it is Wants. If he has 10,000won, then Wants which can buy with that money and which is wanted to him is called as Demands. The marketing is based on supporting customers to get what they wants.
The next things are the definition of the marketing which is determined by various institutions and individuals.
1) Definition of the marketing
Institution of the U.S.
1960 : Marketing is fir
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