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ANSEONG : LOTTE MART
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Contents
1. Company Introduction
2. Market conditions
3. Motivation and research objectives
4. Marketing Research 6 Step
5. Conclusion
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1. Company Introduction
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Company Name: Lotte Mart, Lotte Shopping ㈜
CEO: No Byeong Yong
Established: October 3, 2006
Address: West Wing as the 4478 gong do eup
Ansung, Gyeonggi-do
Phone Number: 031-691-2500
Website: http://www.lottemart.com
Company Introduction
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Management Policy
Strengthening new businesses
OverseasBusiness expansion
OperationEfficiency
National strategy
Configuration for a specific store popular item selling
Shopping and cultural life in concurrent composite
Home specialty store expansion
Membership warehouse discount stores
Product Revolution
Business Model Development
LEAN Business Innovation
Country alignment strategy
Burial diversified forms
Diversification sale
Global Strategy
Co…(생략)
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y Introduction
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2. Market conditions
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Division
Number of stores (number, 2012 of June)
Sales (in billions,
2xxx based)
E Mart
139 (32.1%)
106,614
Home Plus
130 (30.0%)
88,870
Lotte Mart
96 (22.2%)
62,390
Market conditions
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Shinsegae E-Mart, Homeplus, Lotte Mart discount stores, such as the top three companies in Korea will continue to be sustained monopoly, and the Fair Trade Commission, according to data seemed, E-Mart, Homeplus, Lotte Mart discount stores nationwide, including stores in the top three companies (433) of 84.3% (365) to occupy, and the top three companies surpassed last year`s sales of 25 trillion won, respectively.
Market conditions
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Internet shopping sales in hypermarkets in Internet shopping increases accelerated war and is still close to three large discount stores that ships in the reserve or special savings available delivery system, such as competitive as published
Market conditions
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3. Moti
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