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_SLIDE_1_
Juck Industry in Arabian Cultures
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What Is Juck
VS
Soup in Western
Juck in Korea
_SLIDE_3_
Healthier
(fresh ingredients)
More oriental
(not so fancy)
_SLIDE_4_
‘Juck Garden’
→ Fresh, Clean, Natural, and Honest
_SLIDE_5_
Small investments→one giant company
Prevalent in Korean Juck industry
The Franchise System
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The cultural issues
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Our target, Libya
‘The land of chance’
The local hub
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Taste & Ingredients
Eating habits
Religion
Organizational culture
National traits of the Libyan
National characteristics
Cultural Issues
_SLIDE_9_
`Taste & Ingredients`
So much olive oil
Spices of Arab
↔ ‘Blandness’
Some olive & spices of the same quality
: The process of ‘Integratin…(생략)
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staffs(delivery men)
Enjoyments
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Interests in ‘relationship’
Opportunities to interact with each other
→ satisfaction of jobs & loyalty ↑
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`National characteristics`
Socialism + Rapid democratization
Close ties with the government
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Customized strategies
for democratized customers
The development of personnel
(the need for self-actualization)
→long-term profits
(Maslow`s hierarchy of needs)
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High birth rate + Low death rate
Proper values for babies and the elders
(being digestible)
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Investments for social infra
SNS & Internet
→ customer management,
advertisements, distribution
↓
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A new business model
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Juck Garden’s Business Model
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Customer Segment
Considering Cost..
Target class :
middle & upper class
_SLIDE_30_
Considering about
Customer Segment
Target 1 : Babies
Target 2 : Elderly people
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