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Hyundai Motors Group
Index
Introduction
Strategy
Suggestion
1. Localization
2. Differentiation
3. Core Competency
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Introduction
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South Korean Multinational automaker
The world’s 4th largest automobile manufacturer
Fastest growing automaker
Selling vehicles in 193 countries
Various production, sales and service base all over the world
The only company whose credit rating went 2 notch up during economic crisis.
The First Asian auto maker rewarded second time in North American Car of the year awards(2009, 2012)
About
Hyundai Motors Company
Introduction
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.
The government actively and directly guided the expansion and globalization of the industry throughout the 1970s and 1980s
1990’s~early 2000’s Hyundai-Kia Auto Group: top 10 auto manufacturer…(생략)
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g Automotive
support from Chinese
government
divert risk in the market
No, Any Foreign Company alone!
China
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Localization
Entry Mode
Market conditions
Target Market
Staple Model
High income in 25~44s
Strong purchasing power
Positive attitude towards
new brand
China
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Localization
EF Sonata
Entry Mode
Market conditions
Target Market
Staple Model
China
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Localization
Entry Mode
Market conditions
Target Market
Staple Model
Reentered in 2006
Most influential
car market
gradual decrease in
demand
Increased purchasing
power
U.S.A
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Localization
Entry Mode
Market conditions
Target Market
Staple Model
Wholly owned subsidiary
Encouraging FDI
To make ‘Hyundai-
favored atmosphere’
To build the image of
‘global car-making
company’
by entering into US
market
U.S.A
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Localization
Target Market:
Middle aged
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