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Fanian
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INDEX
Summary of problems
Solutions
Conclusion
Surveys
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SUMMARY
01
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SUMMARY of Problems
1. Design of Container
2. Lack of advertisement
3. Normal concept
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SURVEYS
02
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Surveys
Question : 12
Research period : 2012/11/26 ~ 2012/11/29
Sample size : 102
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SOLUTIONS
03
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SOLUTIONS
Normal Design of Container
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SOLUTIONS
Solutions for Lack of promotions
Model
Coupon
Supporters
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SOLUTIONS
1. Model
Low awareness of model
Need for refresh
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SOLUTIONS
Model
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SOLUTIONS
2. Loyalty marketing
Using coupons
Increase brand loyalty
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SOLUTIONS
Collect 5 coupons, get one free
FREE
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SOLUTIONS
3. Supporters
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SOLUTIONS
Supporters
With university students
On SNS
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SOLUTIONS
Collaboration
- In the survey, scent, Preventing hair loss¡¦(»ý·«)
|
shape of container first merchandised in 2002, it completed design of new feeling which could see before, through collaborating with Yellena James who is illustrator
It was successful, 50,000 of shampoos sold out in 2 months.
Collaboration
Success of Perfume shampoo means that cumsumers consider shampoo¡¯s scent .
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SOLUTIONS
Collaboration
First, have an alliance with perfume web site. It is also good to survey about perfume preference in Kerasys website but it is exact way to survey preference in existing web site.
Second, collaborate with bestseller perfume company.
Last, make the shampoo with perfume.
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SOLUTIONS
Collaboration
It is not to add the product line!
It increase Exsisting product¡¯s scent through adding the perfume.
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CONCLUSION
04
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CONCLUSION
High price
Low price
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Q&A
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Thank you
_NOTES_1_
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