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Dragon Hill Spa entering a US.
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Intro article (Last Updated : Sep 25, 2012, 1:40)
U.S. consumer confidence surges to a 7-month high ㅣEconomy ㅣ News ㅣFINANCIAL POST
Summary_
CCI(Consumer Confidence Index) of U.S was increased from 61.3 to 70.3!
Risen CCI shows that people will spend more money.
According to recent newspaper report, American consumption market will be bigger than before because CCI had increased by 9.3 percent.
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1. Gap of income
TOPIC : Why Dragon Hill Spa should enter U.S
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2. Labor
TOPIC : Why Dragon Hill Spa should enter U.S
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Overview
That’s why America is famous for a variety of parties and festivals.
Almost all Americans enjoy their leisure time with other people.
Therefore, we are suggest that-!
American culture
New jjimjilbang
Jjimjilbang
Jjimjilbang …(생략)
3 BAD Ideas
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ith your pet.
A
C
B
D
E
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2 Best ideas & 3 Bad ideas
2 BEST Ideas
3 BAD Ideas
1. Serving couple matching service with alcohol.
2. Setting a special day and offering a free service on some condition
Ex) bikini day, mud fighting day, nude day.
1. Build a concert hall in spa.
2. Offering different concept spa room. - couple room, family room, kids room, business room.
3. Offering entertainment kind of zoo, fishing, enjoying spa with your pet.
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Objection
You might have think the American avoid be seen their naked body each other
You might have think money supply to metropolitan of US is difficult.
You can think spa is unfamiliar with American.
Spa have problem about uncleanness because many people wash, sleep and eat in Spa.
Problem
we are going to interesting marketing!
we can break their dislike.
Solution
we have marketing strategy that we said earlier, we will earn capital that be invested for build spa.
And American have more money t
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