Dell strategy
Dell and PC Industry
Dell¡¯s turnaround Strategy
¡°Last two years, we¡¯ve been thinking that how do we bring back customer`s interest into dell
We lost customer focus We`ve been building a new consumer business
Dell¡¯s turnaround Strategy
About Dell
What happened
What can we do
What will we do
Dell, Inc.
Founded: 1984 in Austin, Texas, U.S. by Michael Dell. Employees: 100,300
Products: Hardware-Desktops, netbooks, notebooks, peripherals, servers, printers, scanners, smartphones, storages, televisions. Software- IT consulting, Enterprise Solution
Four Global Business Segments:
Large Enterprise
Public
Small and Medium Business (`SMB`)
Consumer
Mission Statement:
¡°To provide customers with superb vale, high quality, relevant technology, customized systems, superior service and support and products and services that are easy to purchase an¡¦(»ý·«)
1. About Dell
12.9
13.0
4.0
5.1
|
ronment
Competitive
Intensity
Source: Complete if required
2. What happened
5 Forces
Threat of Supplier
Threat of New Entrants
Threat of Buyer
Threat of Substitute
High degree of commoditization and standardization(¡è)
Fast clock-speed industry(¡é)
Large number of suppliers(¡é)
Small number of OS/CPU suppliers(¡è)
Differentiation of inputs(¡è)
High switching cost(¡è)
Numerous number of buyers(¡é)
Standardized Product(¡è)
Backward integration is unlikely(¡é)
The construction of new ecology : Apple and other smart devices(¡è)
High
High
High
Low
2. What happened
5 Forces
Threat of Rivalry
5 Forces Conclusion
Numerous or equally balanced competitors
Slow growth industry
High fixed cost
Lack of differentiation
Low switching costs
Threat of new entrances : moderate
Threat of suppliers : High
Threat of buyers : Low
Threat of substitutes : High
Threat of rivalry : Extremely High
Unattractive Industry
Extremely High
Unattractive
2. What happened
Conclusi