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Cost structure analysis
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Introduction
Malaysia airlines& Air Asia
Cost structure comparison
Analysis
Cost structure
Financial characteristics
Conclusion
Contents
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2
3
4
5
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Introduction
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Liberalization open routes
ASEAN strengthens ties
Regional markets will continue to grow rapidly for business and leisure travel.
Relaxation of market regulations has removed many barriers.
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LCCs ; 50% share in the intra-Southeast Asia international market.
FSCs ; Generally favorable economic conditions in Southeast Asia.
→ also been growth of flag carriers in 2013
All countries in the region have seen double-digit seat capacity growth except Brunei.
Country
Population
(in millions)
Seats per week Apr-2012
Seats per week Oct-2013
Seat Change
Singapore
5.5
1,267,858
1,407,505
11%
Thailand
64.7
1,119,984
1,353,086
21%
Malaysia
30
830,825
1,035,…(생략)
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fleet size and home market share: Oct-2013
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Malaysia airlines &
Air Asia
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offers 12 golden lounges around the world to premium customers
included by the One world alliance one of the global airline alliances
Kuala Lumpur
60
Main Hub
Destination
‘Enrich’ a frequent flyer program for frequent travelers
multiple aircraft fleet type including A380
began in 1947 as Malayan Airways, being renamed after Malaysia gained independence.
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operates with the world`s lowest unit cost of $0.023/ASK
By early 2013, 168% increase in profits compared to 2012.
Kuala Lumpur
Main Hub
81
Destination
131 aircrafts , one fleet type with A320
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131 aircrafts , one fleet type with A320
established in 1994 and began operations on 18 November 1996
affiliated Airlines - Thai Air Asia, Indonesia Air Asia, Philippines Air Asia, Air Asia Japan, Air Aisa Zest
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