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Final Project for Marketing Management
Analyzing “Johnson & Johnson”
1. Introduction
This essay aims to analyze Johnson & Johnson, a world-renowned corporation in medical devices, biologics, consumer health, and pharmaceuticals industry. Previous analysis on Johnson & Johnson comprises merely of its key features and shallow outlook marketing strategies. Summarizing and extending researches that have been done so far on Johnson & Johnson, this essay offers interpretations with three main viewpoints by using various analysis techniques.
Section 2 offers a brief history and a comprehensive understanding of Johnson & Johnson. Starting from section 3, this essay takes mission statement, generic strategy, BCG Analysis, Growth Vector, and SWOT analysis into account. Section 4 consists of STP and 4P analysis, the main marketing strategies of Johnson & Johnson. In section 5, this essay studies on Johnson & Johnson’s micro and macro marketing environment. Last b…(생략)
2. Meet Johnson and Johnson
3. Company Analysis
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ries employing nearly 128, 000 people.
Johnson & Johnson is renowned to be the world’s largest and most diverse medical devices and diagnostics company, the world’s sixth- largest biologics company, the world’s sixth-largest consumer health company, and the world’s eighth-largest pharmaceuticals company. Among its well-known consumer products are the Band-Aid Brand line of bandages, Tylenol medications, Johnson`s baby products, Neutrogena skin and beauty products, Clean & Clear facial wash and Acuve contact lenses.
3. Company Analysis
Johnson & Johnson’s mission is “People, trust, challenge to the best for the best quality and best price.”
Its generic strategy largely includes the differentiation strategy, and segmentation strategy, and cost leadership. Since Johnson & Johnson is a mega-size company, this essay has selected a few sub-companies for a more thorough analysis. First, the differentiation strategy: Johnson & Johnson Visioncare gives opportunities to customers to try
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