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SPAOÀÇ UNIQLO ¶Ù¾î³Ñ±â
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01 DEFINITION
02 ANALASYS
03 STRATEGY PROPOSAL
04 FINAL VALUE PROPOSAL
05 CONCLUSION
INDEX
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INTRODUCTION ±â¾÷¼Ò°³
01
About SPAO
SPAO´Â ±¹³»ÀÇ ´ë±Ô¸ð ÆÐ¼Ç À¯Åë ±×·ìÀÎ ÀÌ·£µå¸¦ ¸ð±×·ìÀ¸·Î ÇÏ°í ÀÖÀ¸¸ç, 2009³â UNIQLO¸¦ µû¶óÀâ°Ú´Ù´Â ¸ñÇ¥·Î ½ÃÀ۵Ǿú´Ù
Brand Vision
±Û·Î¹ú SPA NO.1 ºê·£µå
Brand Misson
±¹¹Î¿¡°Ô µæÀ̵Ǵ ºê·£µå
»îÀÇ ÁúÀ» ÇÑ ´Ü°è ¿Ã·ÁÁÖ´Â ºê·£µå
Brand Personality
°íÇ°Áú/³î¶ó¿î °¡°Ý/Çѱ¹Çü º£ÀÌÁ÷
Brand Positioning - `±¹¹Î ºê·£µå¡®
Brand Target - ¸ðµç ¼¼´ë
½ºÆÄ¿ÀÀÇ ºñÀü°ú ¹Ì¼Ç
¸ð±â¾÷ ÀÌ·£µåÀÇ ÁÖ¿ä °è¿»ç ÇöȲ
ijÁê¾ó
½ºÆÄ¿À, Ƽ´ÏÀ§´Ï, ÈľÆÀ¯ µî 5°³
½ºÆ÷Ã÷
´º¹ß¶õ½º, ¿¤·¹½ê, ¹ö±×ÇϿ콺 µî 4°³
¾Æµ¿
À¯¼Ö, ¿ÀÈÄ, ÀÌ·£µåÁÖ´Ï¾î µî 10°³
¼÷³à
¹Ì½î, Åõ¹Ì, ·Î¿¥ µî 12°³
¼Ó¿Ê
¹Ì½î½ÃÅ©¸´, ¿¡ºí¸° µî 6°³
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INTRODUCTION Àü·«Àû À̽´
01
The Strategic issue of SPAO
SPAOÀÇ Àü·«Àû À̽´´Â ±¹³» SPA½ÃÀåÀÌ Áö¼ÓÀûÀ¸·Î ¼ºÀåÇÏ´Â °úÁ¤¿¡¼ ¼±µÎ±â¡¦(»ý·«)
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