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LOTTE CINEMATEAM 6
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00
C o n t e n t s
01 STP Strategy
02 Media Strategy
03 Analysis of Our Company and Competitor
04 Market Analysis
05 SWOT
06 Suggestion
LOTTE CINEMA
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LOTTE CINEMA
01 STP Strategy
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demographic
Age, Income, and Family life
Segmentation
1
geographic
City, Local, and Town
Segmentation
2
LOTTE CINEMA
01
S T P S t r a t e g y
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But considering ages, people who are
40~50s not live in place that have access
to department stores.
Main
Target
40~50s
LOTTE CINEMA
01
S T P S t r a t e g y
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Selected target audience lives in place that
shopping, culture elements are concentrated
30~40s
40~50s
their children
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es
To expect a higher share
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03
Analysis of Our Company and Competitor
Our company - Lotte - Love Human, Love Nature, Love Movie
Manage Facebook page divided by region
Develop Mobile App
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LOTTE CINEMA
03
Analysis of Our Company and Competitor
Our company - Lotte - Love Human, Love Nature, Love Movie
Lotte Cinema Myeongdong - Premium Theater
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03
Analysis of Our Company and Competitor
Competitor CGV NO.1 Movie Portal, CGV
Active online and offline activities
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LOTTE CINEMA
03
Analysis of Our Company and Competitor
Competitor CGV NO.1 Movie Portal, CGV
CGV Myeongdong-Premium Cinema for Women
CGV Sangam
provide premium service
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LOTTE CINEMA
03
Analysis of Our Company and Competitor
Competitor MEGABOX
MMA (MEGABOX Movie Academy)
MEGABOX Movie Day
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LOTTE CINEMA
03
Analysis of Our Company and Compet
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