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What does `CJ Foodville` mean
CJ Foodville is a compound word combining ‘`Food’` and ‘`Village’`, pursuing toward a comfortable, relaxing, and fun family restaurant where customers can feel the same way when enjoying having a meal with families and neighbors in the village.
Trend
1. Family Restaurant
Family restaurant is the professional catering restaurant whose target is the family. Generally, in the large store which takes about 300~600(m2), there are some place for the parking. Also it refrains from selling alcohol and retains the certain levels of lighting. Family restaurant provides the service which targets both the adults and the children. There are 130~170 menus and the price of the menus are 1~1.5 times as expensive the fast food restaurants.
In the second half of the 2012, there was a research measuring the satisfaction toward the family restaurants, price and the use of the family restaurants by asking 1000 consumers who are over 20 and have ever been to the …(생략)
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ed they go to the family restaurants less than 10 times in a year. More than 5 times to less than 10 times per year was the most 37.2%, and more than 1 time to less than 5 times was 35.8%, more than 10 times to less than 15 times was 18.3%.
- Selling liquors in the nighttime
Recently, Outback, TGI Fridays and Black Smith etc are selling liquors in the dinner times. They differentiated by the quite atmosphere than the other bars and pubs, and some inexpensive menus. Especially, the Outback started ‘Aussie Night (9pm~12am)’ promotion in last December. The core of the promotion is that the customers after 9 pm are offered some food and drink in very exceptional price. Also customers can get the wine, beer set menus which are not available in the existing menus in ‘Outback’ in 20% discounted price. They can order the most popular 15 menus in Outback which are discounted at most 15%. And there is an event that people can enjoy unlimited beer in 100 minutes only paying 6500 won.
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CJ FOODVILLE Company Analysis `SWOT`.docx
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