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Introduction
Case
Shortcoming
Solution
Q&A
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Introduction
1
Easy to observe what kind of changes occur after amalgamation in public sectors.
Case of LH is a wonderful case to adapt theories learned in class.
Well-known integrated public enterprise.
Reason for Selection
Interview Available
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Interview
Sorry
Mr. Lee Jae Goo
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LH
=Korea National Housing Corporation
+ Korea Land Corporation
Created under the purpose of develop national economic through:
¨ç improving living quality in housing
¨è planning efficient use of land resource
Main task:
¨ç providing housing
¨è developing new town
¨é managing land resource
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Case
1
Goals & Eff¡¦(»ý·«)
¨ç Acquisition, development of land
¨è Prior purchase of land, acquisition of abandoned land
¨é Development Housing site
¨ê Construction of site and public waters reclamation
¨ë Issuing land bond
¨ì Researches for land policy
¨ç Construction of house
¨è Consignment of house construction, reform &management
¨é Construction of welfare facilities needed for collective house management
¨ê Acquisition of house construction material
¨ë Development and provision of housing site
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SINAL BUREAUCRACY
ADHOCRACY
simple
Machine Bureaucracy
Simple structure
01
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Organization Chart
of LH
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Before
Functional structure
After
Hybrid of Functional & Product structure
Organizational Structure
03
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3
Before
LC employees:
Afraid of absorbing by bigger HC
HC employees:
Uncertain about success of integration
After
Economic crisis
Cut down of labor force
Return some portion of their wage
Motivation Perspective
= low morale
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Herzberg¡¯s
Two Factor Theory
01
Fulfilled
Not Fulfilled
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Leadership of President Lee
Mixed-use of
transactional
& transformational leadership
Skinship program
Fairness
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Leadership Perspective
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Shortcomings
Leadership
Culture
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Leadership of Communication
Solution
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Anonymous
suggesting box
Leader¡¯s tour
of every department
Introduction of
round table
confe