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CONTENTS
Social commerce
Ticket monster
SWOT analysis
Profit structure
Solution
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The definition and feature of Social commerce
Social Media
Commerce
Social Networking
Social Commerce
MIX
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In 2008, Groupon made the business model of first social commerce as a group purchase
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Offline Marketing
Online Marketing
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A social link model (Basic Model)
If you click an icon on a website of social commerce, web link of web content is automatically created. And then, that web link is copied on Social Network of Customers of Internet
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Social Web Model
commerce and social network are combined each other.
these things are shared with customer¡¯s friends who visit a social network like facebook, twitter.
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Group Purchase Model
This model is that Group purchase web site and social network combine each other.
If minimum purchase quantity satisfies, customers can get a discount big time.
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Co¡¦(»ý·«)
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to construct customer
connecting method.
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Creative, but still Improving
Profit Structure
The Cause of Deficit
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Profit Structure
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Current Profit Situation
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The Cause of Deficit
Excessive competition
Labor-Intensive Industry
Lack of Inner Firmness
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Ticket monster¡¯s prospects and solutions
Ticket Monster¡¯s only product have to be developed.
subdivide area
-Develop province`s products.
Ticket monster¡¯s should develop new revenue system what they can make money.
cut the promotion costs
workforce reduction
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Solution
¡¸Back to the basic¡¹
The meaning of Social commerce
¡°Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services.
-from wikipedia
Ticket Monster¡¯s own online play ground ¡®tmon square¡¯
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