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ZARA
SUCCESSFUL CASE OF
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PART #1 SPA CONCEPT
ZARA
Current situation
Intoduction
-with 4p
-with SWOT
PART #2 SCM
SCM
Intoduction
SCM
Effect
CONTENTS
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The clothing became the way
of expressing oneself and personality
which used to be a way of protecting oneself
in the past.
PART #1 SPA CONCEPT
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PART #1 SPA CONCEPT
What is SPA
: Professional retailer which sells one¡¯s brand product
from manufacturing to processing
It is a business model
which is comparable to the mass produced high-quality products in worldwide.
It is called ¡°Fast fashion¡±
in that people could buy famous clothes rapidly and cheaply.
What is SPA
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PART #1 SPA CONCEPT
What is SPA
Design
according to the situation
Fast ¡¦(»ý·«)
1. Sophistication of the shop
2. 2weeks system
2013.03.31 Ãâó : www.brandstock.co.kr
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First international store in portugaul
1989
Entering newyork
1990
Entering Paris
1999
Expansion to other countries and japan
2007
First launch in ¸íµ¿ lotte department
Currently
Posses more than 1830 stores over the world
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STATEMENT
INDITEX¡¯s Net Sales : 13,793 million euros
Number of employees : 109,512
ZARA¡¯s Net Sales : 8,938 million euros
Contribution to the Total Sales : 64.8%
Number of stores : 1,830
Net openings : 113
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PART #1 SPA CONCEPT
4P of ZARA
PRODUCT
Recent trend+ low price+ comfortable silhouette and polishing
Producing: more than 200 designers, consumer¡¯s need-check up, new product every 2week
Promotion and design based on Value chain system and QR
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PART #1 SPA CONCEPT
4P of ZARA
PRICE
Planning, price, distribution from one¡¯s own
reduction in distribution cost cheaper than similar product
Price discount policy
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PART #1 SPA CONCEPT
4P of ZARA
PLACE
Concentration of floatin