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_SLIDE_1_
UNI
QLO
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INTRODUCTION
BUSINESS STRATEGY
SUPPLY OPERATION
생산시스템
Quality Management
Inventory Management
유통
CONCLUSION
ZARA STRATEGY
UIQLO STRATEGY
_SLIDE_3_
INTRODUCTION
ABOUT UNIQLO
CEO : Yanai dadasi
Fast retailing’s subsidiary company
Unisex basic casual wear retailer
Established in 1984
Mean Unique, clothing warehouse
Target : all age group(kids ~ elders)
HOT SPA UNICLO
ABOUT UNIQLO
ABOUT UNIQLO
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INTRODUCTION
ABOUT UNIQLO
HISTORY
Management Philosophy
Changing clothes.
Changing conventional wisdom.
Change the world
Slogan
Corporate Statement
1949
1984
1997
1998
2002
2005
Ogori Shoji is founded
Open “Unique Clothing Warehouse”
Adopt “SPA” strategy
H…(생략)
11.5
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mmunicate consumer in down town
to be more flexible ,
to satisfy costumer needs
Make trend in 15days ; Fast merchandising
Prevent problem
(e.g. defective product, delivery delay )
_SLIDE_9_
COMPETITOR_ZARA
Less production in big variety
For each item
100,000 350,000 product
To be up an amount of product
to be rare
Famous item
new product
재고를 최대한 줄임
세일로 인해 발생하는 수익성 악화를 최소화
디자인 실패시 위기관리 방법
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STRATEGY
Partner-vertical systematization
Mass production in small variety
Economic of Scale, low labor cost Decrease the cost of production
Consume all raw material
Supply raw material
to partner company
Decrease the cost of material
Master Team
Spinning Weaving Dyeing Sewing Finish and Shipment
Total Producer
Fast Selection and Satisfy Needs of customer
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STRATEGY
1 win 9 lose STRATEGY
Material Developing
Emphasis a challenge
Focusing on material Developing
Connect R&D, Prod
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