_SLIDE_1_
M
i
c
r
o
s
o
f
t
S
u
r
f
a
c
e
P
r
o
_SLIDE_2_
Background
Inside-out Perspective
Outside-in Perspective
Evaluation
Contents
1
2
3
4
_SLIDE_3_
1. Background of IT Industry
_SLIDE_4_
1
Background
Smart Phone Industry Growth
2007
2xxx
1,280
1,820
Cell-phone sales volume of the world
Market saturation
Gradually increase
(million)
Smart phone sales volume of the world
Market puberty
extremely increase
2005
2007
2009
2xxx
0
120
240
360
480
(million)
Source: Gartner Group
Global smart phone market has grown up increasingly.
_SLIDE_5_
1
Background
Smart Phone Industry Growth
Source: ±¹³» À̵¿Åë½Å 3»ç, µðÁöÅРŸÀÓ½º ·Î¾Æ±×·ì
Smart phone sales volume of Korea
2007
2xxx
2008
2009
8
18
73
400
(ten thousand)
5000% UP for 3 years.
Also Korean smart phone market has grown up too.
Smart phone user volume of Korea
2009
2012
2xxx
2xxx
(ten thousand)
47
500
1,000
2,672
More 50% of cell phone ¡¦(»ý·«)
|
indows 8 OS
Productive app, keyboard of Notebook
Portability of Tablet PC
Innovative New Product
¡°That¡¯s it!¡±
_SLIDE_10_
Surface Pro
10.6 inch Full HD Touch Screen
192xxx80 ips
Intel i-5 Dual Core Chip Set
64GB: 110¸¸¿ø / 128GB: 122¸¸¿ø
_SLIDE_11_
MS Surface Pro Commercial
_SLIDE_12_
2. Inside-out perspective Analysis
_SLIDE_13_
2
SWOT Analysis
Inside-out perspective
S
W
O
T
Detachable keyboard
Lack of storage
Function & Portability
Overvalued price
Enormous growth of
Hybrid PC market
Slump of overall
PC market
_SLIDE_14_
`Keyboard`
`Touch screen`
`portability`
Laptop
Tablet
Surface
Pro
MS Surface Pro combines
the advantages of laptop and the benefits of tablet.
2
Inside-out perspective
Strength
MS Surface Pro¡¯s features of advantages
`Great function`
_SLIDE_15_
2
Inside-out perspective
Strength
Easy touch and Input
Typing cover
Detachable Keyboard of Surface Pro
Whenever you want to use keyboard!
You can