_SLIDE_1_
Tourism Marketing
_SLIDE_2_
CONTENTS
Description of the company
1
Macro and Micro Environment analysis
2
SWOT Analysis
3
STP Analysis
4
Marketing Mix
5
6
Evaluation of marketing strategy
_SLIDE_3_
Description
_SLIDE_4_
Our customers` favorite place and way to eat and drink.
Misson
Value
History
_SLIDE_5_
Misson
Value
History
To place the customer experience
To be committed to their people.
To operate our business ethically.
To give back to their communities.
_SLIDE_6_
1940. McDonald`s Bar-B-Q Opened
1954. McDonald`s is founded
1988. 10,000th restaurant open
Now, in 119 countries
33000 stores
1955. The first store Opened
Misson
Value
History
_SLIDE_7_
Macro & Micro Env.
_SLIDE_8_¡¦(»ý·«)
a.Largest fast food market share
b.Brand recognition valued at
c.$2 billion advertising budget.
d.Locally adapted food menus.
|
To increase Desire Slow Food.
_SLIDE_15_
S
W
O
T
SDSDSDS
a.Unhealthy food menu
b.Mac job and high employee turnover
c.Low differentiation
a.Largest fast food market share
in the world.
b.Brand recognition valued at
$40 million.
c.$2 billion advertising budget.
d.Locally adapted food menus.
a.People Quality of life Improve &
Asia Capture Policy of Head Office.
b.Sports marketing.
b.three ¡°high¡±
-oil prices, market prices, exchange rate
a.To increase Desire Slow Food.
_SLIDE_16_
S T P
_SLIDE_17_
S&T in CF
S&T in menu
Positioning in CF
Positioning in menu
McDonald is targeted to almost any layer and family
_SLIDE_18_
S&T in CF
S&T in menu
Positioning in CF
Positioning in menu
Variety of Menu
Low price
_SLIDE_19_
S&T in CF
S&T in menu
Positioning in CF
Positioning in menu
Busy
modern
people
They have no time
_SLIDE_20_
S&T in CF
S&T in menu
Positioning in CF
Positioning in menu
Drive