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Presentation
-Globalization of Nestle-
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Index
Introduction
Strategy
Culture
Ethical Issues
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1
Introduction
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Strategy
culture
Introduction
Founder : Henri Nestle
(Founded in 1866)
- Industry : The food industry
- Korea Branch : Korea Nestle
(Established in 1987)
- Headquarters : Swiss
- Asset size : Europe 8
Ethical Issues
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Introduction
Strategy
culture
Nestle, the Swiss and German
means small nest.
Logo warmth that
symbolizes a bird`s nest
Ethical Issues
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Introduction
Strategy
culture
1860
Founder Henri Nestle Nestle instead of breast
milk to powdered milk developed through
experimentation had begun
1866
Charles George paper brother(from USA)¡¦(»ý·«)
1. Profit : 6,680,000,000 francs ($ 3.91 billion)
2. Total sales : 84.76 billion francs
3. Market share: Europe 36.6%,
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ation
Ethical Issues
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2
Strategy
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Contents
1905
1998
1994
1929
1947
1985
1992
Through merger ¡®Anglo Swiss¡¯ Condensed milk supplier inroads into the UK
Merger with ¡®peter cailler¡¯ Chocolate Company
Merger Ali Mentana company and started expanding
¡®Carnation¡¯ coffee creamer company
¡®Perrier¡¯ Beverage companies
¡®ALPO¡¯ Pet food companies
¡®ALPO¡¯ Pet food companies
M&A progress
Strategy
Culture
Ethical Issues
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Contents
Strategy
M&A
in CHINA
in USA
Acquiring ¡®hush¡¯
Avoid the sanctions
of the U.S. antitrust authorities
Acquired ¡®Chef America¡¯
Become the manufacturing plant of the world supported by huge purchasing power and technology
Due to power of Such mergers and acquisitions, Nestle has reached 5,600,005,000 francs ($ 3,788,000,000) net income increased 79% in the first half of this year.
Culture
Ethical Issues
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Contents
Strategy
Culture
Brand which can be used all over the world
Make f