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E -Mart
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Context
Retail market
E Mart present location
The success factors
Analysis - STP/SWOT / 4P
Comparing with competitors
Suggestion
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Retail Market
Consuming pattern- prefer old brand, large amount of consuming
→ prefer quality rather than brand, contain reasonable consuming sense.
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E-Mart’s location
E-Mart has 144 stores all over the country.
Maintain the first position in retail market competition.
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E-Mart’s location
M/S condition in Korea
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Success Factors
Buying power realize economy of scale.
Figure out customer’s needs
Korean style discount store.
Customer - centered
PB Products
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PB product is especially main product field
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SWOT Analysis
Strength
Weakness
Many store n…(생략)
1. Product
2. Promotion
3. Place
4. Price
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k makes consumer’s life style changes a lot, and trend of shopping changes as participate with family. As a result of these great change of customer’s consuming pattern, distribution industry has entered the era of limitless competition. The reason of E-mart ranks top of distribution industry, catches customer’s demand well and meets following systems quickly.
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Now e mart has 144 stores all over the country including China’s store.
E-mart didn’t arrange their store focus on certain place, they enlarge their store in whole country
2, E mart ranked no,1 in competition with Home plus and Lotte mart.
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E mart account for about 38% in market sharing
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Let me tell you the key success factors of e mart.
First Through using buying power that comes from the best store network, E- mart can realize economy of scale.
Second, not just imitate western style of discount store without question, but establish other style that fit to Korean customer.
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[1000원] 이마트,이마트분석,이마트SWOT,이마트STP,이마트분석영문,영문마케팅,영어마케팅.pptx
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131 Kbyte
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