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The Powerful Influence of McDonald¡¯son a global scale
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The vision of McDonald¡¯s
Sustainable supply chain
High quality, safe products
Without supply interruption
Creating a net benefit for people and the environment
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¸Æµµ³¯µå°¡ ÀÚ½ÅÀÇ °ø±Þ üÀÎÀÇ Áö¼Ó °¡´É¼º(sustainability of supply chain system)À̶õ ¸ñÇ¥¸¦ Ãß±¸, ½ÇÇà½ÃÄѳª°¡´Â ¿øµ¿·ÂÀº ¸Æµµ³¯µå ºê·£µå¿¡ ´ëÇÑ °í°´ÀÇ ½Å·Ú¸¦ ÁöÅ°°íÀÚ ÇÏ´Â µ¥¿¡¼ ±âÀÎÇÑ´Ù.
¸Æµµ³¯µå°¡ ÀÚ½ÅÀÇ ¸ñÇ¥¸¦ ¼ºÃëÇϱâ À§ÇÏ¿© ±Øº¹ÇØ¾ß ÇÒ ¸î °¡Áö °úÁ¦µéÀÌ Á¸ÀçÇϴµ¥, ÀÌ °úÁ¦µéÀº ¸Æµµ³¯µå°¡ ÀÚ½ÅÀÌ Áö´Ñ ÀÌÁ¡µéÀ» ÀûÀýÈ÷ ÀÌ¿ëÇÏ¿© ³ë·ÂÀ» ±â¿ïÀδٸé ÃæºÐÈ÷ ÇØ°á °¡´ÉÇÏ´Ù.
½ÇÁ¦·Î ¸Æµµ³¯µå´Â ÇöÀçµµ ²÷ÀÓ¾øÀÌ ¸¹Àº ³í¶õÀÇ Áß½ÉÀÌ µÇ°í ÀÖÁö¸¸, ÀÌ ±â¾÷Àº Àû±â¿¡ ÀûÀýÈ÷ ´ëÃ¥À» ¼¼¿ö ±â¾÷ ºê·£µå¿¡ ´ëÇÑ °í°´ ½Å·Ú¸¦ ÀÒÁö ¾Ê°íÀÚ ³ë·Â ÁßÀÌ´Ù.
¸Æµµ³¯µå¶õ ±â¾÷ÀÌ sustainability of supply chain systemÀ̶õ ±× ºñÀüÀ» ½ÇÇöÇϱâ À§ÇÑ °úÁ¤ÀÇ ÀÏȯÀ¸·Î º¸ÀÎ ¸î °¡Áö »ç·Êµé°ú ÀÌ¿Í °ü·ÃÇØ ÀÌ ±â¾÷ÀÌ °¡Áø °Á¡°ú °úÁ¦¸¦ »ìÆ캸±â·Î ÇÑ´Ù.
¼·Ð
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Strengths o¡¦(»ý·«)
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ÈÖÇÒ ¼ö´Â ÀÖÀ½
Challenges McDonald¡¯s to cope with
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2. Cultural Differences
¡°Freedom within a framework¡± ¶õ °æ¿µ¹æħ
°¢ »çȸ¸¶´Ù Àú¸¶´ÙÀÇ °ü½À°ú »óÀÌÇÑ ¹®È°¡ ³ªÅ¸³ª±â ¶§¹®¿¡ À̸¦ Á¸ÁßÇÏ°í ¹Ý¿µÇÏÁö ¾ÊÀ¸¸é ¾ÕÀ¸·Î ´õ ³ª¾Æ°¥ ¼ö ¾ø´Ù´Â Á¦¾à
Sustainability of supply chainÀ» ÁöÅ°±â À§ÇÑ ³ë·ÂÀÇ ÀÏȯÀ¸·Î¼ÀÇ Freedom within a framework Àû¿ë
º¸Æí¼º°ú ÇÔ²² °¢ Áö¿ªÀÇ ÀÚÀ²¼º, ÀÚÄ¡±Ç Á¸ÁßÀ» ½ÇÇöÇÏ´Â °Í¸¸ÀÌ °¢ Áö¿ª¿¡¼ McDonald¡¯s¸¦ ¸®´õ·Î Å°¿ï ¼ö ÀÖ´Â ±æÀÓÀ» ÀνÄÇÒ Çʿ伺
Challenges McDonald¡¯s to cope with
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3. Prioritization
±â¾÷, »çȸ, ȯ°æ ¸ðµç °ÍÀ» À§ÇÏ¿© ¾î¶² °¡Ä¡°¡ ¿ì¼±ÇÏ´À³Ä¿¡ ´ëÇÑ ²÷ÀÓ¾ø´Â ³íÀï°ú ³í¶õ Á¸Àç
ÀÌ¿¡ ´ëÇÑ µµ¿òÀ» ¾ò°íÀÚ Àü¹®°¡¿Í °í°´ÀÇ ¼Ò¸®¿¡ ±Í ±â¿ïÀÓ
±× Áß Consumer preferences °¡ °¡Àå Áß¿ä
Challenges McDonald¡¯s to cope with
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4. Cost Constraints
Sustainability¸¦ ´Þ¼ºÇϱâ À§Çؼ µå´Â ºñ¿ë¿¡ ´ëÇÑ °í¹Î
°í°´µéÀº º¯È¿Í °³¼±À» ¿ä±¸ÇÏÁö¸¸ ºñ¿ë ºÎ´ãÀº Á¤ÀÛ ²¨¸²
Doing what¡¯s right vs. Price sensitivity
µÑ »çÀÌÀÇ ±ÕÇüÀ» ÁöÅ°´Â °ÍÀÌ ±â¾÷ÀÌ ÁöÄÑ¾ß ÇÒ ±æ
McDonald¡¯s´Â McDonald¡¯s prices¿¡ ±â¹ÝÇØ ÀÌ ¿ªÇÒÀ» Àß ¼öÇà
Challenges McDonald¡¯s to cope with
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McDonald¡¯s vision ½ÇÇö »ç·Ê
1. Pneumatic Stunning Practice for Cattle Slaughter
1990³â´ë ¸» pneumatic stunning practice¸¦ ÀÌ¿ëÇÑ µµÃàÀÌ ¼Ò¿¡°Ô ¸Å¿ì ÇØ·Ó´Ù´Â °Í