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Walter Benjamin
The Work Of Art In The Age Of Mechanical Reproduction
Index
Background
Content Summary
Discussion
Whaaam!, Roy Lichtenstein, 1963
Retrospect, Keith Haring ,1989
Marilyn Monroe, Andy Warhol, 1967
Walter Benjamin
(1892.7~1940.9, Germany)
1936, Age of Fascism
Content Summary
1. Preface
Mankind��셲 increased control over the world changing the notion of art.
Art should be distinguished from ��쏿 number of outmoded concepts, such as creativity and genius, eternal value and mystery��� because ��쐔he uncontrolled application of these concepts would lead to a processing of data in the Fascist sense���.
2. Age of Mechanical Reproduction
With the development of photographic technology and the consequent prevalence of films not only revolutionized the technological reproduction, but also secured a place of its own in art
3. Loss of Aura
Technological reproduction decays the quality of the presence of the original production
4. Aura
Aura=A unique phenomenon of a d���(�깮�왂)
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nature is the result of cutting.
Mechanical equipment has penetrated so deeply into reality.
11. Art & the masses��� reaction
Mechanical reproduction of art changes the reaction of the mass toward art.
The greater the decrease in the social significance of art form, the sharper the distinction between criticism & enjoyment by the public.
12. Dadaism & The anti-art movement
Dadaism put less importance on the sales value of works.
Relentless destruction of the aura of creations.
Vehement distraction by making works of art the center of scandal.
13. A Zombified Persona
Quantity has been transmuted into quality.
Masses seek distraction whereas art demands concentration from the spectator.
Distraction & concentration:
A man who concentrates before a work of art: absorbed by it.
The distracted masses: absorbs the work of art.
14. Epilogue
Fascism allows the masses the right to self-expression.
The masses are thereby tricked into losing their right to cha
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