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DELL, The UNIQUENESS
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�닖Outsourcing + JIT
�닖 Customized order
�닖 Eliminate channel of Distribution
�댋Cost Saving
Dell is Computer manufacturing company which is renowned for its direct business model and sales on Internet
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Introduction
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DELL
Business Strategy
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Direct Business Model
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Sales on Internet
Designs, develops, manufactures, markets, sells, and supports a wide range of computer systems and services
�닖 Global IT services
�닖 client systems
�닖 software and peripherals
�닖 computer systems
�닖 printing and imaging systems
Internal Activities
Customer Requirements
Largest technological corporations
By Using Intranet Sites,
Internet Revenue : 50%
Make to Stock
Complexity of Distribution
Make to Order
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Case Solution
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1���(�깮�왂)
(1) A direct relationship is the most efficient path to the customer
(2) Customers can purchase custom-built products and custom-tailored services
(3) Dell is the low-cost leader
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customer value proposition
Dell��셲 Strategy (page 1.)
Dell��셲 Primary Excellence
Direct Customer Model (Direct Business Model)
operational excellence
Customer Intimacy
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Product leadership
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Dell��셲 general practice is to aggressively pass on cost declines to its customers in order to enhance customer value while increasing global market share.
Standard-based Technologies
Standard-based Technologies : Allowing their purchasing decisions to be based on performance, cost, and customer service. And this can provide customers with flexibility and choice
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2. What business risks does Dell face that may threaten its ability to satisfy stockholder expectation What are some examples of control activities that the company could use to reduce these risks
The factors of risk affecting Dell��셲 business and prospects
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-The deterioration of economic climate
-As a result of economic trends in both US and abroad
General economic, business, in
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