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Being the Coffeeof Well-being Trend
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Contents
Introduction
Secondary Data
Sample Design
Questionnaire
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Introduction
Nowadays,
¡®physically and mentally Healthy life¡®
¡æ Well-Being
Every sector of society coffee market to try study the issue
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Secondary Data - Background
Definition of Well-Being
A sense of happiness and joy, but
peace of mind and spirit
rather than material richness
that are important points to lifestyle
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Feature of Well-Being trend
Emotional spending habit
Only about healthy keyword and
technical & functional No
¡æ Utility with the emotional usefulness
ex. Brand, design, image etc
Secondary Data - Background
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Feature of Well-Being trend
Realistic consumption direction
- Recession ¡æ Realistic and reasonable consumption
- Two aspect of Nature and health as important according to the
well-being trend
Secondary Data - Background
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Fe¡¦(»ý·«)
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ylamide gels, as did bovine -casein. Because of similarities with bovine -casein, it was designated the `-casein` of mouse milk.
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Sample Design
Hypothesis
Evolution of well-being trend
¡æ Coffee consumption pattern of people
The criteria ¡æ raw material
A significant impact of TV ads
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Sample Design
Target
MJ University¡¯s wokers
20s~50s
60people
Market Research
Descriptive Research
Measurement
Door to Door personal interview
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Questionnaire
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Questionnaire
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Questionnaire
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Questionnaire
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Questionnaire
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Questionnaire
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Questionnaire
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Thank You