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Operations strategy for the effective delivery of integrated industrial product-service offerings
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0. Contents
Introduction
Literature review
Research design
An operations strategy framework
Findings from the case studies
Discussion
Conclusion
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1. Introduction
The change of the business environment
of the manufacturing industry
Well-designed products
SERVICE
Integrated product/service offerings
Understanding the operations strategy for successfully delivering integrated product/service offerings by focusing on industrial product service offerings in the form of tangibles and intangibles
Purpose 1
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1. Introduction (cont.)
Industrial product service systems (PSSs)
Performance-based contracts
Availability contracting
- ¡°What¡± is required in terms of equipment operations
-¡¦(»ý·«)
2. Literature review
3. Research design
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vice contracts Why & How
¡°Principal Agent Model¡±
The Principal (Customer)
The Agent (Supplier)
Cannot See
Exaggerate
Performance-based contracts
Focuses on achieving a required outcome
The buyer purchases the result of product use
The supplier has full responsibility
Involves the entire performance periods of the assets
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2. Literature review (cont.)
¡°A successful service delivery ¡±
- In the concept of quality, speed, flexibility or cost leadership
Understanding about the operations capabilities of the provider firm
1
Match the demand and resources based on identifying and studying processes involved in service delivery
2
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3. Research design
3.1. Research question and program
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3. Research design
The unit of analysis
Performance-based service contracts with customers in order to deliver services
How and why the case companies had begun to deliver advanced/full service offerings
3.2. Case study based research approach
15 semi