Case Study
Alaska Airline
Case Study - Alaska Airlines Soars with Customer Relationship Management
01
Alaska
Airline
/C/O/N/T/E/N/T/S
02
Questions
03
Conclusion
`1` Alaska AirlineÀÇ °£·«ÇÑ °³¿ä
01 About Alaska Airline
Case Study - Alaska Airlines Soars with Customer Relationship Management
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CEO William S. Ayer
2008³â ¿©°´ ž½Â·ü 77.3%
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01 About Alaska Airline
Case Study - Alaska Airlines Soars with Customer Relationship Management
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02 Case Study Questions
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lationship Management
`2` What was the solution chosen by the airline
Siebel Business analytics softwareÀ» ¼±ÅÃ
02 Case Study Questions
Case Study - Alaska Airlines Soars with Customer Relationship Management
`2` How well did this solution help the airline compete with its rivals
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02 Case Study Questions
Case Study - Alaska Airlines Soars with Customer Relationship Management
`3` What are the ways in which a typical customer interacts with an airline
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02 Case Study Questions
Case Study - Alaska Airlines Soars with Customer Relationship Management
`3` List and briefly describe the customer data elements generated during these interactions
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