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Contents
Introduction
Service Analysis
SWOT Analysis
Conclusion
Ⅰ. McDonald`s Birth
-`48, McDonald brothers year self-service counter, 15
cents-hamburgers, french fries, milkshakes and menus.
Exact product specifications and equipped public
`Speedy Service System` restaurant operations.
55, Multi-purpose blender, Ray kroc founded chain of
McDonald`s.
Ⅰ. McDonald`s
- Company : McDonald`s
- Year Established : 1955. 4. 15
- Industry : Restaurant Business
Products : Fast Food
(hamburgers, chicken, french fries, soft drinks ,
coffee, milkshakes, salads, desserts, breakfast)
- Area served : Worldwide
- Enterprise Mission : `Quick service restaurant`
- Founder : Ray Kroc
Ⅰ. McDonald`s Growth
- May `99, 25000th store opened in Chicago,
121 countries with over 31,000 outlets currently
operating the world`s largest fa…(생략)
2.
3.
4.
5.
① Eat a bugger in a car.
② Comfortable.
③ Already recognized as the
① First introduced in July 2007.
② order cost must be
③ 500 stores nationwide
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ity and authority.
The reason for finding our food.
Supplying sevice that surpass customer`s expectation.
A effort that must be customer`s happiness and pleasure.
1.
2.
3.
4.
5.
Ⅱ. The basic principle
Ⅱ. Present Situation
① Eat a bugger in a car.
② Comfortable.
③ Already recognized as the
best in the world.
① First introduced in July 2007.
② order cost must be
at least 7000 won.
③ 500 stores nationwide
at present.
McDelivery Service
Mc Drive Service
Ⅲ.SWOT Analysis
Strengths
McDonalds is a community oriented, socially responsible company.
2. There are a global company operating more than 23,500restaurants in 109 countries.
They successfully and easily adapt their global restaurants to appeal to the cultural differences.
Strong relationship with partner firms with Coca Cola.
Ⅲ.SWOT Analysis
Weaknesses
Their test marketing for pizza failed to yield a substantial product. Leaving them much le
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