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Contents
Why Kodak
Story
Rise of Kodak Empire.
Birth of the small town, Fuji.
Digital typhoon approaching.
They made a roof to protect their hometown.
Fallen of Kodak Empire.
Survival of Fuji.
Behind story
Same appearance, different result.
Why king of Kodak empire couldn’t think like king of Fuji.
Moral of story
Q&A
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Q. Why Kodak & Fuji
How can firms react to disruptive innovation
“If Toyota could no longer sell cars, what would they be That is what we are facing. If we aren’t an imaging company then what are we” Mr. Shigetaka Komori, CEO of Fuji
One of the example that shows about using same strategy but having different result.
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Once upon a time, There was a Big empire, KODAK
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Rise of Kodak Empire
Type: Public
Industry: Digital imaging, Photography…(생략)
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The Kings of KODAK and FUJI thought a same way
to protect their home town.
We need a ROOF !
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Market based strategy
(M&A, Alliance, Joint Venture)
Imaging & Data Storage Products
Life Sciences
They searched a roof to protect their hometown.
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They searched a roof to protect their hometown.
Market based strategy
(M&A, Alliance, Joint Venture)
Information Solutions
Imaging Solutions
Document Solutions
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The KODAK empire is fallen....
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Fallen of Kodak Empire.
- With Digital revolution, Kodak went to bankruptcy in 2012
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FUJI’s roof is strong enough to keep from typhoon,
So FUJI has been thriving until now !
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Survival of Fuji.
To squeeze as much money out of the film business as possible, to prepare for the switch to digital and to develop new business line.
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Behind Story........
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Behind story
“We buy a big strong umbrella at first time. And we should make the pole
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[영문판]코닥vs후지필름,코닥마케팅전략,후지필름마케팅전략,후지필름분석,코닥분석.pptx
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