iPhone & TSF

_SLIDE_1_
Slide to unlock
iPhone
iPhone & TSF
Masscommuication
Jonghyeon Seo, Hyelee Lee, EunYeong Park
_SLIDE_2_
Contents
iPhone sensation
Relationship of the iPhone and TSF
The importance of opinion leaders
Conclusion
_SLIDE_3_
20091128
iPhone is launch in korea
2009.12
2xxx.05
2xxx.01
2xxx.10
100,000
700,000
1,000,000
2,000,000
number of iPhone sold
_SLIDE_4_
iPhone boom
Marketing
Apple mania growing
Technology
Jobs` excellent presentation skill
_SLIDE_5_
hat
Is
TSF
W
`Two step flows`
_SLIDE_6_
Opinion Leader
Effect
Effect
unspecified
individuals
Two step flow
Message
_SLIDE_7_
On the iPhone
_SLIDE_8_
Apple iPhone
& TSF
makes the public believe w…(생략)

1. someone or something that leads or guides others.2. someone who organizes or is in charge of a group.