항공사마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

umanity back to air travel”

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Q&A
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Thank you for listening
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`Most Eco-Friendly Airline`
(2008,2009 Zagat`s Airline Survey)

New York-based Airway creating a new airline category based on value, service and style.
=The founder and CEO of JetBlue built the whole company on the principle of customer service.A veteran of the airline industry, he knew this was the weak point in the market and built a brand around a hip, customer-orientedairline
JetBlue serves 61 cities with 600 daily flights.

all seats are assigned, all fares are one-way, and an overnight stay is never required.
“Highest in Customer Satisfaction Among Low-Cost Carriers in North America“
(2xxx, J.D. Power and Associates)
`Most Eco-Friendly Airline`
(2008,2009 Zagat`s Airline Survey)
3
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Geographical variable: New York JFK Airport as a basic base airport
East coast: Washington Dulles Airport and Boston Logan Airport
Wes

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