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Marketing plan
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contents
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2
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DO YOU KNOW ACTRESS ¿°Á¤¾Æ
¡°You can dye
by yourself at home !!¡±
1. Introduction
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2. Situation Analysis
Each age has different thinking about dye
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Strength
Easy and fast - The type of foam
Not flow down, Stick to hair
Dyed hair without the stain
lasted color for a long time
SWOT
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Weakness
Expensive
Not Various (color)
Brand is not famous
SWOT
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Opportunity
Increasing of aged population
stress cause gray hair
The man are interested in beauty
SWOT
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SWOT
Threat
Released product like ours
Low market share
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Feature
ºñ°Õ Å©¸²Æû
Other (¹ÌÀö¼¾)
Form
Foam
Liq¡¦(»ý·«)
3. Comparison
4. Marketing Strategic
5 colors (Brown affiliation)
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people in their twenties are university student
so they think that dyeing is expression of idea and personality.
very positive.
thirty and forty is workers as a decent job.
they only think `I gotta go try that`, but not practice
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SWOT
First, ºñ°ÕÅ©¸²Æû is the type of foam. Compared other dyeing product, you just mix contents and press the pump like shampoo.
And you can dye like acting shampoo. So you can use easy and fast.
Second, not flow down, stick to hair. A rich foam stick to hair. You don¡¯t need to worry about flowing it down.
Third, you can dye by yourself your long hair and back hair without the stain. Don¡¯t worry about stain.
Fourth, lasted color for a long time. ºñ°ÕÅ©¸²Æû contains double amino acid, it makes hair color lasted after dyeing.
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Next is weakness
First, ºñ°ÕÅ©¸²Æû is more relatively expensive than other dyeing product. Typical product¡¯s price is nine thousands won. But ºñ°ÕÅ©¸²Æû price is about fifteen thousands won.
Second, our product have