MANCHESTER UNITED FC
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1. Introduction
2. Situation
3. Strategies
4. Conclusion
M A N C H E S T E R U N I T E D
Introduction
MANCHESTER UNITED FC
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1878
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Greater Manchester
Situation
Strategies
Conclusion
CEO
MANAGER
Introduction
Alexander Chapman Ferguson
David A Gill
Situation
Strategies
Conclusion
Introduction
Old Trafford
Situation
Strategies
Conclusion
Introduction
ÇÁ¸®¹Ì¾î¸®±× ¿ì½Â 18ȸ
FAÄÅ¿ì½Â 11ȸ (¸®±×ÃÖ´Ù)
¸®±×ÄÅ ¿ì½Â 2ȸ (1992)
èÇǾ𽺸®±× ¿ì½Â 3ȸ(1968,1999, 2008)
ÄÅÀ§³Ê½ºÄÅ ¿ì½Â 1ȸ (1991)
À¯·ÎÇǾ𠽴ÆÛÄÅ ¿ì½Â 1ȸ (1991)
ÀÎÅÍÄÁƼ³ÙÅ»ÄÅ ¿ì½Â 1ȸ (1999)
Situation
Strategies
Conclusion
Introduction
S p o n s o r
Situation
Strategies
Conclusion
Introduction
Situation
Strategies
Conclusion
S p o n s o r
Situation
Introduction
Market Potential - 6 Billion
Market Demand - 25 Million
Network Technology
Globalization
Introduction
Strategies
Conclusion
Situat¡¦(»ý·«)
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Conclusion
Introduction
Situation
Strategies
C u s t o m e r S a t i s f a c t i o n
C u s t o m e r L o y a l t y
200 Branches
75 Million Fans
40 Million Asian Fans
Conclusion
Introduction
Situation
Strategies
Conclusion
C u s t o m e r S a t i s f a c t i o n
C u s t o m e r L o y a l t y
B r a n d L o y a l t y , B r a n d E q u i t y
B r a n d E x t a n t i o n
M A N C H E S T E R U N I T E D
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