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Background:
Saturation in Korean Market:
Only a few years ago, ramen is considered little more than just a powder soup that comes along with instant noodle in it. However, nowadays consumers are pursuing health and diverse flavors. Therefore, noodle industry is accelerating in increasing market of well-being type noodles like dry noodle, cold-noodle, and rice noodle instead of original ramen. For example, there are Nongshim’s Doong-ji-nang-myun and Hoo-roo-rook noodle. These products succeeded in creating new demand from consumers. Since 2009, government has been trying to make people consume lots of rice. Thanks to this, many companies are launching noodles made of rice. Also, according to the trend of low-carbon and green industry, manufacturers and distributors have been making great effort to reduce packaging and earn eco-friendly image.
Nowadays, the traditional belief in food industry that noodles are sold better during economic stagnation became true. Since…(생략)
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and MSG. Some examples are hot flavored dry noodle, dry noodle 짬뽕 which are not fried and 둥지냉면, 후루룩 국수, 아낌없이 담은 라면, 녹두 국수 봄비 and so on. In addition to this, Nongshim is planning to improve their instant noodle products including shin-ramen.
Nongshim has exported its products to about 70 countries including the U.S., Australia, and Mexico. Shin-ramen is the leading product of the export. It is being sold in WalMart and Costco in the U.S., Carrefour in France, SevenEleven and Ito Yokado in Japan. The company founded factories in China to expand Chinese market which accounts half of the world’s instant noodles consumption. In 2009, the sale in China was $29,500,000. And Nongshim is trying hard to promote Shin-ramen in China. One of the effort is holding a go contest. It is also planning to expand market in Vietnam, Russia, South East Asia, and Europe.
Samyang created ‘915 ramen day’. 915 was the date when the first Samyang ramen was launched. On that day, Samyang supplied some ‘Samya
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