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Accounting
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Contents
2. Explanation of two companies
3. Common size analysis
4.Comparative analysis
5. Ratio analysis
6. Recommendation
1. Introduction of airline industry
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Introduction fo Airline industry
1. History
In 1945, International Air Transport Organization was organized.
In the 1950-1960`s, commercial airline jet that boasts speed was introduced and it brought a quantum leap forward in air transport and it accelerated expressway.
From 1960 to 1970, aircraft manufacturing created a large plane in the civil aviation industry electricity. These aircraft increased passenger comfort, seating capacity, cargo capacity.
Since the 1980s, this period is mature of the air traffic.
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2. Characteristics
Introduction of Airline industry
An undifferentiated Product
Ease of Entry
Demand Responsive
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3. Competitions
4. Trends
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Or
The total number of employees was decreased.
Total number of employees was decreased
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Balance sheet analyze pension, post-retirement and related benefits(UAL)
United had more people(who UAL have to support pension and post-retirement benefit) than Continental.
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Balance sheet analyze Goodwill(UAL)
United airlines didn`t have goodwill.
And
Continental airlines had goodwill.
After merger UAL could have goodwill.
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Comparative Analysis
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Comparative analysisIncome statement(Delta)
General Form
These case are most general form of charge rate graph.
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Comparative analysisIncome statement-Operating Income(Delta)
Operating (Loss) Income by year
2007
2008
2009
2xxx
$
796
-8,314
-324
2,217
variation
-9,110
7,990
2,541
change of charge rate(%)
-1144.47
-96.10
-784.26
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Comparative analysisIncome statement-Aircraft fuel(UCH)