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�뒪�듃�씪�씠�떎
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PART 1
��쏮arketing Audit���
Brand Situation
Market Situation
Competitive Situation
PART 3
��쏳ecommendation���
��쏶TP strategy���
Target market
Positioning
Marketing Mix
��쏝udgets���
�삁�궛 (4遺꾧린 湲곗��)
鍮꾩슜 怨꾩궛 怨쇱젙 (4遺꾧린 湲곗��)
PART 2
��쏷he current Marketing Mix���
Product & Price
Promotion
Place
��쏞onduct a SWOT Analysis���
SWOT 遺꾩꽍
��쏞onduct & report primary research���
�젣�뭹 �씤吏��룄 議곗궗
�젣�뭹 鍮꾧탳 議곗궗
議곗궗(�옄猷뚯닔吏�) 寃곌낵
CONTENTS
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��쒖꽭�긽�뿉�꽌 媛��옣 �븘由꾨떎�슫 �궪媛곹삎���
1. Brand Situation
PART I Marketing Audit
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1%
<援�媛�蹂� �옄�쟾嫄� 援먰넻 遺꾨떞瑜�>
PART I Marketing Audit
2. Market Situation
(Cycling in the netherlands, crow, 2009)
�떒, 1%
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PART I Marketing Audit
2. Market Situation
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PART I Marketing Audit
2���(�깮�왂)
3. Competitive Situation
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