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Airline Competitor Analysis
Strategic management
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Introduction
? Business Objective
? Current Strategy
? Belief about Industry
? Strength & Weakness
? Alliance Membership
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Analysis
01
Strategic management
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Business Objective
To provide highest quality of customer service delivered with
a sense of warmth, friendliness, individual pride, and company spirit.
Meeting the rising expectations of customers’ remains central to their strategy of transforming British Airways into the world’s leading global premium airline.
The Japan Airlines will act as a bridge to bring peoples.
To provide customers with safe, good value, point-to-point air services on a range of European routes.
Becoming a carrier as the best choice for customers and loved by the staff and employees.
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Current Strategy
T…(생략)
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for its competitiveness
& it still does not offer enough level of international flights services.
Brand name, Long service History ,Fleet size and destinations
& Not quality approved airline, Poor baggage delivery, Aging fleet
Competitiveness in international routes
& Low-productivity, corrupt relationship with political parts.
Competitive prices, offering a number of features
& less profitable routes.
Technical level of development, improvement of service quality
& Does not have the target market competitive advantage.
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Alliance Membership
Southwest does not have membership in any of airline alliances
Oneworld alliance
Oneworld alliance
Easyjet does not have membership in any of airline alliances
Skyteam alliance
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Comparison of Competitors
02
Strategic management
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Comparison
Premium
Low-Price
Global,
Long distance
Local,
Short distance
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Five Forces Model
03
Strategic management
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5
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