|
Principles of Marketing
1. Why we choose Heineken?
A primary factor is Heineken`s Wonderful, and Beautiful social marketing video that charmed our team members. No interest in football couldn`t even know to me, imprinting positive corporate image as just achieved by video social marketing is not an exaggeration to say that I think. Because of fresh corporate image and marketing methods to further investigate of the company Heineken, Heineken, the company was selected for analysis.
2. Description of Heineken
○ Heineken?
Heineken has wide international presence through a global network of distributors and breweries. Heineken owns and manages one of the world’s leading portfolios of beer brands and is one of the world’s leading brewers in terms of sales volume and profitability.
○ Design of Heineken Bottle
The color of the beer is not visually appealing, so it have to fill into dark brown bottle. Breaking that t…(생략)
3. to speed up implementation: we commit to faster decision making and execution.
4. to focus on those markets where we believe we can win.
|
t, it received high ratings sustaining the core values on traditional recipe and one color and label.
○ Mission statement
Make people want to drink beer in corporate social and sentimental environment by offering the best beer.
○ Company objectives
The goal of Heineken is to grow the business in a sustainable and consistent manner, while constantly improving profitability.
The four priorities for action include:
1. to accelerate sustainable top-line growth.
2. to accelerate efficiency and cost reduction.
3. to speed up implementation: we commit to faster decision making and execution.
4. to focus on those markets where we believe we can win.
○Core Values
Heineken abide by three core values - respect and enjoyment and passion for quality - that reflect Heineken`s passion for beer and Heineken`s respect for Its employees, business partners, customers, shareholders and all others who are connected to Heineken.
Respect
Respect for individuals
ٷΰ
Heineken마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot~.hwp
[Size :
1 Mbyte
]
ٱ
