인터넷마케팅계획 금강기획

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Tips for Establishing Internet Marketing Plan
임 언 석
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Contents
Objectives
Target areas in Internet
Tactics :
Content
Resources
Timelines
Building brand awareness & loyalty
Direct response promotions
Education of the marketplace
Product demonstration & distribution
Public relations
Research & product development
Service & support
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Objectives
인터넷 상에서 무엇을 하기를 원하는가?
- 현재 고객 or 미래 고객 or Both ?
- 판매 창출 or 고객 서비스 or 투자자 관계구축 or
Recruiting or Others ?
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Target areas in Internet
Just Web ?
Newsgroup
FTP Sites
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Tactics
Building brand awareness and loyalty
Direct response promotions
Education of the marketplace
Product demonstration and distribution
Public relations
Research and product development
S…(생략)