[사업제안서] CRM final

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CRM consulting Approach Using Customer Centric Database
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October 2001
유성철
bxxxx@xxxxtide.com
eMarketing Practice OpenTide Korea
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목차

Ⅰ. 머리말 Ⅱ. CRM Consulting Framework

1. Strategy focused phases Phase Ⅰ-1A : 환경분석 및 역량평가 Phase Ⅰ-1B : 현행 CRM 프로세스 및 시스템 분석 Phase Ⅰ-2 : CRM 비전 수립 Phase Ⅰ-3 : CRM 전략 수립 Phase Ⅰ-4 : 비즈니스 요구사항 분석 2. Technology focused phases Phase Ⅰ-5 : To-Be CRM 모델 수립 Phase Ⅰ-6 : CRM Solution 분석 Phase Ⅰ-7 : 구현계획 수립
Ⅲ…(생략)