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O
A
P
S
generation
Marketing Final-Presentation
2xxx. 6. 14
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Introduction
Analysis of SPAO
Analysis of Competitor
STP
Limitation of SPAO
Strategy
Conclusion
Q & A
Index
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2. What we do
3. What is¡®SPAO¡¯
1. Our project schedule
Introduction
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Introduction
Introduction
Analysis of UNIQLO
STP
Limitation of SPAO
Conclusion
Q & A
Analysis of SPAO
Strategy
1
Schedule
1st Survey
1st Survey Analysis & Debate
29
28
27
24
23
25
22
21
20
19
18
17
16
Survey planning
( competitor¡¯s
PT / Comment)
1st Conclusion
26
8
7
6
5
4
3
2
Theoretical approach
About SPAO
15
14
13
12
11
10
9
1
SUN
SAT
FRI
THU
WED
TUE
MON
May
Visiting Shop
Final data analysis & Conclusion about Promotion
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Introduction
Introduction
Analysis of UNIQLO
STP
Limitation of SPAO
Conclusion
¡¦(»ý·«)
|
troduction
Analysis of UNIQLO
STP
Limitation of SPAO
Conclusion
Q & A
Analysis of SPAO
Strategy
1
Brand ¡®SPAO¡¯
Specialty Retailer¡¯s Store of Private Label Apparel
¡¤ high Quality & rational Price
¡¤ »ý»ê ¹× Á÷¿µ ÇüÅ À¯Åë ÆǸÅ
¡¤ Out sourcing
Fast Fashion - fast response & fast purchase
¡¤ Customer Feedback
¡¤ Reflect the Fashion trend
What is SPA
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Introduction
Introduction
Analysis of UNIQLO
STP
Limitation of SPAO
Conclusion
Q & A
Analysis of SPAO
Strategy
1
Brand ¡®SPAO¡¯
What is SPAO
S
P
A
O
tyle
rime
dmirable
asis
- Anytime Comfortable
- With 30 years Know-how as E-land
- Customer might be think worth admirable
- Fashion Oasis
Sales 2 Billion won in First Month
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2. SPAO¡®s SWOT
1. SPAO¡®s 4P
Analysis
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Analysis of SPAO
Introduction
Analysis of UNIQLO
STP
Limitation of SPAO
Conclusion
Q & A