|
_SLIDE_1_
BUCKAROO JEANS
�빐�쇅 留덉���똿 �쟾�왂
_SLIDE_2_
CONTENTS
1. 以묎컙怨쇱젣�젙由�
2. 以묎뎅 �쁽�솴
-以묎뎅 �쓽瑜섏떆�옣 �솚寃�
-釉뚮옖�뱶 �룷吏��뀛�떇
4. �빐�쇅 吏꾩텧 �쟾�왂
5. 寃곕줎 諛� �뼢�썑 �쟾留�
2009-2 SNU Fashion Marketing 9議�
_SLIDE_3_
Extract
以묎컙 諛쒗몴 �젙由�
About
China
2009-2 SNU Fashion Marketing 9議�
Conclusion
Marketing Strategy
_SLIDE_4_
2009-2 SNU Fashion Marketing 9議�
以묎뎅 吏꾩텧 �꽑�젙 諛곌꼍 諛� 紐⑹쟻
Extract
About
China
Conclusion
Marketing Strategy
_SLIDE_5_
2009-2 SNU Fashion Marketing 9議�
以묎뎅 吏꾩텧 �꽑�젙 諛곌꼍 諛� 紐⑹쟻
Extract
About
China
Conclusion
Marketing Strategy
_SLIDE_6_
Extract
�냼鍮� �떆�옣 �쁽�솴
湲�濡쒕쾶 寃쎄린移⑥껜濡� 寃쎄린�븙�솕媛� 鍮좊Ⅴ寃� 吏꾩쟾
�냼鍮� �떆�옣��� 寃ъ“�꽭瑜� �쑀吏�- 寃쎌젣 �꽦�옣�쓽 �뼭�룞�젰
About
China
2009-2 SNU Fashion Marketing 9議�
APPLICATION
Marketing Strategy
以묎뎅�쓽 �쁽�솴
Extract
About
China
Conclusion
Marketing Strategy
_SLIDE_7_
Extract
�씤�꽣�꽬 �솢�슜�룄 利앷��
愿묎퀬 諛� �뙋留� 梨꾨꼸濡쒖꽌 �씤�꽣�꽬�쓽 �쁺�뼢�젰 媛뺥솕 �삁�긽
About
China
2009-2 SNU Fashion Marketing 9議�
APPLICATION
Marketing Strategy
以묎뎅�쓽 �쁽�솴
Extract
���(�깮�왂)
|
eting Strategy
�떆�궗�젏 諛� ����쓳 �쟾�왂
Extract
About
China
Conclusion
Marketing Strategy
_SLIDE_12_
Extract
About
China
2009-2 SNU Fashion Marketing 9議�
APPLICATION
Marketing Strategy
以묎뎅 �궡 Buckaroo 寃쎌웳 釉뚮옖�뱶
1) 湲곗〈�쓽 �쇅援� 吏� 釉뚮옖�뱶
Calvin Klein Jeans, Levi��셲,
Guess Jeans
2) 以묎뎅 釉뚮옖�뱶 & �솉肄� 濡쒖뺄 釉뚮옖�뱶
踰꾨몦(力��젗), �썾�씠�럱(夜곲뎄), �븨沅�(�릫�옖),
���(FUN), Metersbonwe S&K(Samuel&Kevin),
Jeanswest, ���
Extract
About
China
Conclusion
Marketing Strategy
_SLIDE_13_
Extract
About
China
2009-2 SNU Fashion Marketing 9議�
APPLICATION
Marketing Strategy
寃쎌웳 釉뚮옖�뱶 �룷吏��뀛�떇
High
Price
踰꾨몦(力��젗)
�썾�씠�럱(夜곲뎄)
Trendy
Guess Jeans
Levi��셲
CK Jeans
Buckaroo
���(FUN)
�븨沅�(�릫�옖)
Lee
Low
Basic
Extract
About
China
Conclusion
Marketing Strategy
_SLIDE_14_
Extract
About
China
2009-2 SNU Fashion Marketing 9議�
APPLICATION
Marketing Strategy
Buckaroo 吏꾩텧 �삎�깭
Ta
인 쇄
바로가기
踰꾩빱猷�.pptx
[Size :
6 Mbyte
]
장바구니
