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Practical Case of Internet Marketing
1
About Internet Marketing
2
Introduction of MenuPAn.com
3
Business of MenuPAn.com
4
Scrutinizing the Way of
Internet Marketing of MenuPAn.com
5
Strategy Comparison: Past, Present, and Future
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1
About Internet Marketing
Definition and Concept
Internet Marketing
Definition and Concept
Advantages inComparison with
Traditional Marketing
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Advantages in Comparison with
Traditional Marketing
- Quick response - Various desired information- Feedback- Exchange information(B2B, C2B, C2C)- Globalization
- High cost
- Time consuming/barrier
- Long transaction period/distance
- Less communication between consumers and
providers
- Consumer dissatisfaction
- Low quality service
1
About Internet Marketing
Definition and Concept
Advantages inComparison with
Traditional Marketing
_SLIDE_4_
2
Introduction of MenuPAn.com
Company History in Brief
Date
Career
1995. 7
Founded DM Plannin…(생략)
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iness?
Its Business!
The Reason to
Choose MenuPAn.com
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3
Business of MenuPAn.com
How Does It Do the Business?
How Does It Do the
Business?
C2B InformationGathering System
Major Business
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Providing Cooking Information
Renting cooking information to various enterprises that are in need
RentingCooking Pictures
Providing Cooking Info
Menupan.com
The unique cooking information
providing site
that retain various recipe
and cooking knowhow
Product PRthrough Contents
Introduction toCooing Classes
How Does It Do the Business?
How Does It Do the
Business?
C2B InformationGathering System
3
Business of MenuPAn.com
Minor Business
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Renting Cooking Pictures
Renting needed cooking pictures in low price for appropriate use
RentingCooking Pictures
Providing Cooking Info
Menupan.com
The unique cooking information
providing site
that retain various recipe
and cooking knowhow
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